TV ACRES: Admascots – Miss Chiquita Banana
Miss Chiquita Banana – Female banana character (first drawn by artist Dik Browne) who wore a headdress of fruit and sang the trademark Chiquita Banana song (voice first provided by singer Patti Clayton) that began “Hello Amigo…I’m Chiquita Banana and I’ve come to say/You eat the banana in a special way/And when it’s fleck with brown and has a golden hue/That’s when bananas are the best for you….” (Music (c) 1945 Shawnee Press Inc.) The Chiquita Banana jingle was created in 1944 for the United Fruit Company by a BBDO advertising team headed by Robert Foreman.
While trying to find out if the recent Chiquita “Rain Forest Alliance” campaign is just a case of greenwashing, I found this interesting database of advertising mascots.
I recognized only some of them including the Marlboro man, Ronald McDonald and Quaker Oats Man.
Posted by api in Blast from the past